Sky News Arabia Builds from the Ground Up

Sky News Arabia Builds from the Ground Up

Sky News Arabia, based in Abu-Dhabi, broadcasts free-to-air to more than 50 million households in the MENA region.


  • In early 2011, SNA were aiming to build their studios, offices and hire 400 people within an ambitious 16-month period
  • The recruitment team was new and did not have a centralised tool for recruitment
  • The organisation had a limited budget for recruitment and wanted to avoid using agencies
  • SNA wanted to make sure every applicant had an equal opportunity


  • Re-engineering of the recruitment process for optimal results
  • Implementation of the Sniperhire recruitment platform


  • Only 6 out of 400 hires were sourced through agencies
  • Achieved ROI of Sniperhire within 3 months
  • Launched the channel fully-staffed on schedule
  • 24k highly specialised applicants were stored in the talent pool within a 10-month period

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