Recruiting successfully in the digital era

Many large companies we meet have tried to leverage the web for recruitment, but few succeed and finding quality employees remains one of their biggest challenges. This insight examines what goes wrong in online recruitment projects and how companies can become successful recruiters in the digital era.

Although we still see employers advertising jobs in regional newspapers, the majority realise that online is where the candidates are. After all, almost anyone under the age of 50 has at some point posted or applied to a job via a job board or LinkedIn. So what are the companies that struggle doing wrong?

What’s inside

• The recruitment mix: know-how, flexible technology and astute marketing
• The online shopping analogy: awareness, engagement, experience, conversion
• “Come out, wherever you are”: advertise where your target is actually looking
• Avoid the bounce: the four things a candidate can do on your career site
• Bring candidates somewhere nice, and keep them engaged after they apply
• In a nutshell: why recruitment, marketing and IT must work in tandem

“Marketing is actually one of the most overlooked aspects of recruitment.”