Are talented candidates lining up to work for you?

Why do good employers struggle to attract good employees? This paper explains how organisations can do a better job of marketing themselves online…starting with their own career website.

Many CEOs are proud that their company is a great place to work because it provides an environment that allows talented people to flourish, along with good training, job security and rewards for hard work and achievement. Then why aren’t all of the best people queuing up to get a job there? In many cases the reason is straightforward: the CEO knows the company is a great employer, but has anyone told the potential employees about it?

What’s inside

• Stand out by marketing yourself: a job at your company is a product
• Get a good career website: compelling content that goes beyond the mission statement
• Be user-friendly: persuade candidates to click “Apply” the way shops persuade them to buy
• Provide a great applicant experience: acknowledge, respond and keep people informed
• Where to get started: ask the right questions about your audience and use the right tools

“The way a company treats its applicants is seen as being representative of the way it treats its employees.”