Writing effective job ads

Recent studies show that a well written job description yields three times more quality applicants than an average one. Download our latest insight to get some job ad writing tips from our recruitment marketing experts.

To compete for talent today, employers must do everything they can to stand out. And part of what we do at Cazar is help clients market their job opportunities effectively. It is a fact: the words and the tone you use in a job posting will either convince high caliber individuals to apply or alienate them.

What’s inside

• Focus on your target: write for the one candidate who could also work for your competitor
• Adopt a sales attitude: sell the opportunity, don’t paste the internal job description
• Be brief, be concise: mobile applicants won’t read a wall of text
• Make responsibilities engaging: present them as benefits, with active verbs
• Be personable: tell a story and talk to the reader as “you”
• Use rich media: photos and video add a human dimension to your brand

“The words and the tone you use in a job posting will either convince high caliber individuals to apply or alienate them.”