Sky News Arabia Builds from the Ground Up

Sky News Arabia, based in Abu-Dhabi, broadcasts free-to-air to more than 50 million households in the MENA region.

The challenge

• In early 2011, SNA were aiming to build their studios, offices and hire 400 people within an ambitious 16-month period
• The recruitment team was new and did not have a centralised tool for recruitment
• The organisation had a limited budget for recruitment and wanted to avoid using agencies
• SNA wanted to make sure every applicant had an equal opportunity

The solution

• Re-engineering of the recruitment process for optimal results
• Implementation of the Sniperhire recruitment platform

The results

• Only 6 out of 400 hires were sourced through agencies
• Achieved ROI of Sniperhire within 3 months
• Launched the channel fully-staffed on schedule
• 24k highly specialised applicants were stored in the talent pool within a 10-month period