Borouge: Recruiting the Future of Plastics

A joint venture between the Abu Dhabi National Oil Company (ADNOC), one of the world's major oil and gas companies, and Austria-based Borealis, a leading provider of chemical and plastics solutions, Borouge is at the forefront of the next generation of plastics innovation. With a team of 1,700 employees at the time, the group planned to grow by a further 1,300 people by Q3 2013.

The challenge

Borouge's recruitment process was admin heavy and time consuming with some positions taking as long as six months to fill. With a massive expansion programme underway, the recruitment team felt that a new system and approach would have to be implemented to achieve their objectives. They needed to streamline their processes and automate them with smart technology. The company also wanted to improve the overall candidate experience to attract top talent.

“Sniperhire was rolled out in just 8 weeks. Thanks to the dedication and expertise of both parties, the implementation process was extremely thorough and successful.”

The solution

After extensive research, Borouge selected Cazar's Sniperhire recruitment management system. Working with Borouge's different functional teams from the UAE, China and Singapore offices, Cazar used the PRINCE2 project management methodology to ensure a seamless launch. The implementation went beyond a typical software project: it included a comprehensive document library for the different stages of recruitment, training for the international recruitment teams and line managers, and a branded career website, Borougecareers.com, with an applicant centre in English, Arabic and Mandarin.

The results

• Within the first six months, Borougecareers.com attracted more than 350,000 unique visitors
• 100 hires were made directly through Sniperhire without third party involvement
• Borouge now has a sizeable dedicated private talent pool and receives an average of 250 applications every day
• Screening thousands of CVs used to take almost a month; now the right applicants are found within a few days