Borouge Recruits the Future of Plastics

Borouge is at the forefront of the next generation of plastics innovation. With a current team of 1,700 employees, the group plans to grow by a further 1,300 people by 2013. In order to achieve this, it needed to revamp its recruitment process and system.

Challenges

• Recruitment was admin-heavy and time-consuming
• Time-to-hire was up to 6 months for some positions
• The company has ambitious growth plans and growing recruitment needs
• Candidate experience was not satisfactory

Solutions

• Implementation of the Sniperhire recruitment platform
• Candidate sourcing optimization
• A targeted corporate career site

Results

• Within the first few months, 100 hires were made directly through the system
• Screening CVs, which used to take a month, now takes a few days
• Borouge receives 250 applications a day in their talent pool
• Traffic to the career site reached 350k visitors in the first 6 months